Joe Camel Campaign: Mangini v. R.J. Reynolds Tobacco Collection, 1930-1999.

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Joe Camel Campaign: Mangini v. R.J. Reynolds Tobacco Collection, 1930-1999.

http://www.worldcat.org/oclc/472226638

This collection consists of internal documents from the R.J. Reynolds Tobacco Company, produced as part of the discovery process in the 1997 civil case Mangini v. R.J.R.; a suit brought by San Francisco attorney, Janet Mangini, challenging R.J. Reynolds for targeting minors with its "Joe Camel" advertising campaign. The majority of the documents span the 1970s-1990s.

25 cartons.

University of California, San Francisco

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SNAC Resource ID: 7577141

University of California, San Francisco

Related Entities

There are 2 Entities related to this resource.

Legacy Tobacco Documents Library.

http://n2t.net/ark:/99166/w6nx09mt (corporateBody)

R.J. Reynolds Tobacco Company

http://n2t.net/ark:/99166/w66445mq (corporateBody)